A Break in the Silence: Time to Tell a StoryPosted: December 30, 2013
It has been a while since I last posted here but that is a natural outcome of focusing my efforts elsewhere – at some stage I had to work out what I had time to do and do it. I always tell my students to cut down to what they need to do and, once I realised that the time I was spending on the blog was having one of the most significant impacts on my ability to juggle everything else, I had to eat my own dogfood and cut back on the blog.
Of course, I didn’t do it correctly because instead of cutting back, I completely cut it out. Not quite what I intended but here’s another really useful piece of information: if you decide to change something then clearly work out how you are going to change things to achieve your goal. Which means, ahem, working out what your goals are first.
I’ve done a lot of interesting stuff over the last 6 months, and there are more to come, which means that I do have things to write about but I shall try and write about one a week as a minimum, rather than one per day. This is a pace that I hope to keep up and one that will mean that more of you will read more of what I write, rather than dreading the daily kiloword delivery.
I’ll briefly reflect here on some interesting work and seminars I’ve been looking at on business storytelling – taking a personal story, something authentic, and using it to emphasise a change in business behaviour or to emphasise a characteristic. I recently attended one of the (now defunct) One Thousand and One’s short seminars on engaging people with storytelling. (I’m reading their book “Hooked” at the moment. It’s quite interesting and refers to other interesting concepts as well.) I realise that such ideas, along with many of my notions of design paired with content, will have a number of readers peering at the screen and preparing a retort along the lines of “Storytelling? STORYTELLING??? Whatever happened to facts?”
Why storytelling? Because bald facts sometimes just don’t work. Without context, without a way to integrate information into existing knowledge and, more importantly, without some sort of established informational relationship, many people will ignore facts unless we do more work than just present them.
How many examples do you want: Climate Change, Vaccination, 9/11. All of these have heavily weighted bodies of scientific evidence that states what the answer should be, and yet there is powerful and persistent opposition based, largely, on myth and storytelling.
Education has moved beyond the rationing out of approved knowledge from the knowledge rich to those who have less. The tyrannical informational asymmetry of the single text book, doled out in dribs and drabs through recitation and slow scrawling at the front of the classroom, looks faintly ludicrous when anyone can download most of the resources immediately. And yet, as always, owning the book doesn’t necessarily teach you anything and it is the educator’s role as contextualiser, framer, deliverer, sounding board and value enhancer that survives the death of the drip-feed and the opening of the flood gates of knowledge. To think that storytelling is the delivery of fairytales, and that is all it can be, is to sell such a useful technique short.
To use storytelling educationally, however, we need to be focused on being more than just entertaining or engaging. Borrowing heavily from “Hooked”, we need to have a purpose in telling the story, it needs to be supported by data and it needs to be authentic. In my case, I have often shared stories of my time in working with computer networks, in short bursts, to emphasise why certain parts of computer networking are interesting or essential (purpose), I provide enough information to show this is generally the case (data) and because I’m talking about my own experiences, they ring true (authenticity).
If facts alone could sway humanity, we would have adopted Dewey’s ideas in the 1930s, instead of rediscovering the same truths decade after decade. If only the unembellished truth mattered, then our legal system would look very, very different. Our students are surrounded by talented storytellers and, where appropriate, I think those ranks should include us.
Now, I have to keep to the commitment I made 8 months ago, that I would never turn down the chance to have one of my cats on my lap when they wanted to jump up, and I wish you a very happy new year if I don’t post beforehand.