Skill Games versus Money Games: Disguising One Game As AnotherPosted: July 5, 2013
I recently ran across a very interesting article on Gamasutra on the top tips for turning a Free To Play (F2P) game into a Paying game by taking advantage of the way that humans think and act. F2P games are quite common but, obviously, it costs money to make a game so there has to be some sort of associated revenue stream. In some cases, the F2P is a Lite version of the pay version, so after being hooked you go and buy the real thing. Sometimes there is an associated advertising stream, where you viewing the ads earns the producer enough money to cover costs. However, these simple approaches pale into insignificance when compared with the top tips in the link.
Ramin identifies two games for this discussion: games of skill, where it is your ability to make sound decisions that determines the outcome, and money games, where your success is determined by the amount of money you can spend. Games of chance aren’t covered here but, given that we’re talking about motivation and agency, we’re depending upon one specific blindspot (the inability of humans to deal sensibly with probability) rather than the range of issues identified in the article.
I dont want to rehash the entire article but the key points that I want to discuss are the notion of manipulating difficulty and fun pain. A game of skill is effectively fun until it becomes too hard. If you want people to keep playing then you have to juggle the difficulty enough to make it challenging but not so hard that you stop playing. Even where you pay for a game up front, a single payment to play, you still want to get enough value out of it – too easy and you finish too quickly and feel that you’ve wasted your money; too hard and you give up in disgust, again convinced that you’ve wasted your money. Ultimately, in a pure game of skill, difficulty manipulation must be carefully considered. As the difficulty ramps up, the player is made uncomfortable, the delightful term fun pain is applied here, and resolving the difficulty removes this.
Or, you can just pay to make the problem go away. Suddenly your game of skill has two possible modes of resolution: play through increasing difficulty, at some level of discomfort or personal inconvenience, or, when things get hard enough, pump in a deceptively small amount of money to remove the obstacle. The secret of the P2P game that becomes successfully monetised is that it was always about the money in the first place and the initial rounds of the game were just enough to get you engaged to a point where you now have to pay in order to go further.
You can probably see where I’m going with this. While it would be trite to describe education as a game of skill, it is most definitely the most apt of the different games on offer. Progress in your studies should be a reflection of invested time in study, application and the time spent in developing ideas: not based on being ‘lucky’, so the random game isn’t a choice. The entire notion of public education is founded on the principle that educational opportunities are open to all. So why do some parts of this ‘game’ feel like we’ve snuck in some covert monetisation?
I’m not talking about fees, here, because that’s holding the place of the fee you pay to buy a game in the first place. You all pay the same fee and you then get the same opportunities – in theory, what comes out is based on what the student then puts in as the only variable.
But what about textbooks? Unless the fee we charge automatically, and unavoidably, includes the cost of the textbook, we have now broken the game into two pieces: the entry fee and an ‘upgrade’. What about photocopying costs? Field trips? A laptop computer? An iPad? Home internet? Bus fare?
It would be disingenuous to place all of this at the feet of public education – it’s not actually the fault of Universities that financial disparity exists in the world. It is, however, food for thought about those things that we could put into our courses that are useful to our students and provide a paid alternative to allow improvement and progress in our courses. If someone with the textbook is better off than someone without the textbook, because we don’t provide a valid free alternative, then we have provided two-tiered difficulty. This is not the fun pain of playing a game, we are now talking about genuine student stress, a two-speed system and a very high risk that stressed students will disengage and leave.
From my earlier discussions on plagiarism, we can easily tie in Ramin’s notion of the driver of reward removal, where players have made so much progress that, on facing defeat, they will pay a fee to reduce the impact of failure; or, in some cases, to remove it completely. As Ramin notes:
“This technique alone is effective enough to make consumers of any developmental level spend.”
It’s not just lost time people are trying to get back, it’s the things that have been achieved in that time. Combine that with, in our case, the future employability and perception of that piece of paper, and we have a very strong behavioural driver. A number of the tricks Ramin describes don’t work as well on mature and aware thinkers but this one is pretty reliable. If it’s enough to make people pay money, regardless of their development level, then there are lots of good design decisions we can make from this – lower risk assessment, more checkpointing, steady progress towards achievement. We know lots of good ways to avoid this, if we consider it to be a problem and want to take the time to design around it.
This is one of the greatest lessons I’ve learned about studying behaviour, even as a rank amateur. Observing what people do and trying to build systems that will work despite that makes a lot more sense than building a system that works to some ideal and trying to jam people into it. The linked article shows us how people are making really big piles of money by knowing how people work. It’s worth looking at to make sure that we aren’t, accidentally, manipulating students in the same way.