The development of social media platforms has allows us to exchange information and, well, rubbish very easily. Whether it’s the discussion component of a learning management system, Twitter, Facebook, Tumblr, Snapchat or whatever will be the next big thing, we can now chat to each other in real time very, very easily.
One of the problems with any on-line course is trying to maintain a community across people who are not in the same timezone, country or context. What we’d really like is for the community communication to come from the students, with guidance and scaffolding from the lecturing staff, but sometimes there’s priming, leading and… prodding. These “other” messages have to be carefully crafted and they have to connect with the students or they risk being worse than no message at all. As an example, I signed up for an on-line course and then wasn’t able to do much in the first week. I was sitting down to work on it over the weekend when a mail message came in from the organisers on the community board congratulating me on my excellent progress on things I hadn’t done. (This wasn’t isolated. The next year, despite not having signed up, the same course sent me even more congratulations on totally non-existent progress.) This sends the usual clear messages that we expect from false praise and inauthentic communication: the student doesn’t believe that you know them, they don’t feel part of an authentic community and they may disengage. We have, very effectively, sabotaged everything that we actually wanted to build.
Let’s change focus. For a while, I was watching a show called “My Kitchen Rules” on local television. It pretends to be about cooking (with competitive scoring) but it’s really about flogging products from a certain supermarket while delivering false drama in the presence of dangerously orange chefs. An engineered activity to ensure that you replace an authentic experience with consumerism and commodities? Paging Guy Debord on the Situationist courtesy phone: we have a Spectacle in progress. What makes the show interesting is the associated Twitter feed, where large numbers of people drop in on the #mkr to talk about the food, discuss the false drama, exchange jokes and develop community memes, such as sharing pet pictures with each other over the (many) ad breaks. It’s a community. Not everyone is there for the same reasons: some are there to be rude about people, some are actually there for the cooking (??) and some are… confused. But the involvement in the conversation, interplay and development of a shared reality is very real.
And this would all be great except for one thing: Australia is a big country and spans a lot of timezones. My Kitchen Rules is broadcast at 7:30pm, starting in Melbourne, Canberra, Tasmania and Sydney, then 30 minutes later in Adelaide, then 30 minutes later again in Queensland (they don’t do daylight savings), then later again for Perth. So now we have four different time groups to manage, all watching the same show.
But the Twitter feed starts on the first time point, Adelaide picks up discussions from the middle of the show as they’re starting and then gets discussions on scores as the first half completes for them… and this is repeated for Queensland viewers and then for Perth. Now , in the community itself, people go on and off the feed as their version of the show starts and stops and, personally, I don’t find score discussions very distracting because I’m far more interested in the Situation being created in the Twitter stream.
Enter the “false tweets” of the official MKR Social Media team who ask questions that only make sense in the leading timezone. Suddenly, everyone who is not quite at the same point is then reminded that we are not in the same place. What does everyone think of the scores? I don’t know, we haven’t seen it yet. What’s worse are the relatively lame questions that are being asked in the middle of an actual discussion that smell of sponsorship involvement or an attempt to produce the small number of “acceptable” tweets that are then shared back on the TV screen for non-connected viewers. That’s another thing – everyone outside of the first timezone has very little chance of getting their Tweet displayed. Imagine if you ran a global MOOC where only the work of the students in San Francisco got put up as an example of good work!
This is a great example of an attempt to communicate that fails dismally because it doesn’t take into account how people are using the communications channel, isn’t inclusive (dismally so) and constantly reminds people who don’t live in a certain area that they really aren’t being considered by the program’s producers.
You know what would fix it? Putting it on at the same time everywhere but that, of course, is tricky because of the way that advertising is sold and also because it would force poor Perth to start watching dinner television just after work!
But this is a very important warning of what happens when you don’t think about how you’ve combined the elements of your environment. It’s difficult to do properly but it’s terrible when done badly. And I don’t need to go and enrol in a course to show you this – I can just watch a rather silly cooking show.