Dr Falkner Goes to Canberra Day 1 “Inspiring Australia: how can we help you communicate your science?” (#smp2014 #AdelED #questacon @questacon)Posted: March 17, 2014
The speaker is Simon France, Program Manager, Questacon (@questacon). Simon had recently returned from Chicago and was noting that we had here in terms of science engagement is unique and desirable from another country’s perspective, in terms of our strategy. If we were confident that parliamentarians were listening, science literate and, even when they differed, we knew that they were taking it seriously – that would be fantastic. It would be great if your neighbours were also taking science seriously. It would be great if every graduating student in Australia, whether in Science or not, understood enough science to take part in serious and well-fromed debate. This is part of the Inspiring Australia initiative. This, of course, requires scientists to be able to communicate in a way that facilitates this, another part of Inspiring Australia.
Simon then showed a short video talking about how we can match the interest of an audience to the message of a scientist – which led to the formation of the Inspiring Australia initiative. The groups formed as part of this is designed to provide leadership in scientific communications, supported by experts in the area, to work with media, evidence-based research, and indigenous strategic elements.
What can this offer us? Media training skills – are we able to work with media as we want to? What about social media? (I’ve probably got that covered but let’s see about that.) There’s a … three week … social media training program, as well as a science in newsroom program. (Three weeks???) We have to communicate science more effectively and Questacon have platforms and training – National Science Week (which I’ve done before) is one of these activities, with 1.6 million Australians involved. A number of other initiatives were discussed, including national hubs for regional science promotion, on the collective side. One group, the Science Sector Group, is trying to build up a strong message on one theme to drive change. Questacon has a booth here and they want to know where to go next – I’ll have to think about that before morning tea! What training and tools do we need? How can we engage better with industry? How can we do citizen science better? Prizes? Clubs? Science and tourism? How do we communicate the value and importance of science in Australia?
When we communicate poorly, we might not get our real message across. What do our listeners miss when we confuse and mumble our message? (I have a lot more to say on this but will have to update after this event.) Have you tested your talk on someone out of your area or who is more critical before you present? Interesting…